Quote (idiom & maxim) Repository

Posted on February 6, 2001

It’s not where you take things from – it’s where you take them to
Jean-Luc Godard

Imagination is more important than knowledge
Albert Einstein

The secret to creativity is knowing how to hide your sources
Albert Einstein

The consumer is not a moron, she is your wife
David Ogilvy

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants
David Ogilvy

We all have a tendency to use research as a drunkard uses a lamppost — for support, but not for illumination
David Ogilvy

It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them
David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information
David Ogilvy

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them
David Ogilvy

Sell the sizzle, not the steak

Ride with death on your shoulder

A designer is a planner with an aesthetic sense
Bruno Munani

Using good deliberation, understanding, resulting in deliberate desire to be carried out with cleverness…

If I want to explore a new direction professionally, it is helpful to try it out for myself first
Stefan Sagmeister

Art Webb

Content precedes design. Design in the absence of content is not design, it’s decoration
Jeffrey Zeldman

If I’d asked people what they wanted, they would have said a faster horse
Henry Ford

Form and function should be one, joined in a spiritual union
Frank Lloyd Wright

A modern paradox is that it’s simpler to create complex interfaces because it’s so complex to simplify them
Pär Almqvist

Inspiration exists but it has to find you working
Pablo Picasso

If you think good design is expensive, you should look at the costs of bad design
Dr Ralf Speth CEO, Jaguar

We associate truth with convenience, with what most closely accords with self-interest and personal well-being or promises best to avoid awkward effort or unwelcome dislocation of life. We also find highly acceptable what contributes most to self-esteem. Economic and social behavior are complex and to comprehend their character is mentally tiring. Therefore we adhere, as though to a raft, to those ideas which represent our understanding.
John Kenneth Galbraith

A camera exposes more than just an image. It also exposes the photographer.
Steve Coleman

The opposite of a fact is falsehood, but the opposite of one profound truth may very well be another profound truth
Niels Bohr

Photography is nothing—it’s life that interests me
Henri Cartier-Bresson

Photographs should be like unfinished sentences. There should always be space for questions.
Phillip Toledano

Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.Bruce Mau

Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.Bruce Mau

Read only left-hand pages. Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our “noodle.”
Bruce Mau (by way of Marshall McLuhan)

I force myself to contradict myself in order to avoid conforming to my own taste.
Marcel Duchamp

The problem contains the solution.
Michael Bierut

Space (“You can’t become playful, and therefore creative, if you’re under your usual pressures.”)

Time (“It’s not enough to create space; you have to create your space for a specific period of time.”)

Time (“Giving your mind as long as possible to come up with something original,” and learning to tolerate the discomfort of pondering time and indecision.)

Confidence (“Nothing will stop you being creative so effectively as the fear of making a mistake.”)

Humor (“The main evolutionary significance of humor is that it gets us from the closed mode to the open mode quicker than anything else.”)
John Cleese

This is the extraordinary thing about creativity: If just you keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious.
John Cleese

The real embarrassment about failure is that you learn you are not as good as you thought you were. Nevertheless, you must embrace failure, you must admit what is, you must find out what you’re capable of doing, and what you’re not capable of doing.
Milton Glaser

It is very important to embrace failure and to do a lot of stuff — as much stuff as possible — with as little fear as possible. It’s much, much better to wind up with a lot of crap having tried it than to overthink in the beginning and not do it.
Stefan Sagmeister

As far as consistency of thought goes, I prefer inconsistency.
John Cage

Don’t try to create and analyze at the same time. They’re different processes.
John Cage

Art is sort of an experimental station in which one tries out living
John Cage

Rather than employing it as a supplement to active, conscious seeing, they used the medium as a substitute, paying less attention to the world than they had done previously, taking it on faith that photography automatically assured them possession of it.
Alain de Botton

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
Steve Jobs

The world is bound with secret knots
Athanasius Kircher

There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
Peter F. Drucker

…a computer trained to pick out our best profiles, our wittiest dialogue our most affecting expressions filmed through the kindest filters.
J.G.Ballard, 1977

Instagram generation now experience the present as an anticipated memory.
Professor Daniel Kahneman

You can’t just turn on creativity like a faucet. You have to be in the right mood. Hobbes : What mood is that? Calvin : Last-minute panic.
Calvin & Hobbes

Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else — you are the one who gets burned.
Buddhaghosa (paraphrase)

There is no such thing as a failed experiment, only experiments with unexpected outcomes.
Richard Buckminster

Experiments never fail.