Posted on February 20, 2014
User interface designed for “Music Inc.“, a simulation game created for UK Music and the Intellectual Property Office whilst freelancing for Aardman Animations. The app is designed to give young music fans an insight into the modern music industry and to let them experience the challenges encountered by artists in the digital age.
The game was released to incredibly positive reactions and promoted on BBC, ITV, Sky, The Sun and by numerous other broadcast, print and online channels. Former JLS member, Oritsé Williams, became ambassador for the campaign, helping to spread the word to young aspiring musicians through Twitter. In the first few days the game achieved over 23400+ hours of game play (975 days of game play), 55,200+ artists were bought, over 5 million songs created and 76% positive piracy choices. The game also charted at number 10 in UK games chart under simulation and strategy – From the Aardman website
Music Inc. logo by Piers Rudgard and character/building illustration by Benedict Webb.