12 by 12
Posted on June 7, 2014
12 by 12 is a year-long series of photo-challenges set by renowned photographers. Every month a new challenge is issued and group members are invited to interpret it by submitting their responses on Flickr or Instagram.
The project aims to stretch its members creatively, encouraging experimentation in terms of approach as well as aesthetics. Community is an important aspect of 12 by 12 and the support of the group will be helpful to spur members on throughout the year.
Photo-challenge projects are nothing new for sure but we believed what makes this one unique is the thought-provoking challenges set by a varied range of professional photographers who comes from a wide range of photographic disciplines. It is chance to gain an insight into how well respected photographers approached their art as often their challenges are reflective of their own practice.
The project follows on from the success of our two previous projects 52 by 52 and 26 by 26 which attracted some of the world’s leading contemporary photographers including Edward Burtynsky, Carolyn Drake, Nadav Kander, Steve McCurry, Terry O’Neill, Martin Parr and Alec Soth.
Why 12 by 12?
This personal project was the chance for me to build on the experience I gained from running 52 by 52 and 26 by 26 in which I handed all the aspects of the project, including the strategy, branding, design, mobile / web development, marketing, advertising, copy writing, community management and photography. 12 by 12 has been featured by a number of publications in print and online, including an article on the BBC website.
The 26 by 26 Members’ Book is now available to buy and aims to showcase a small selection of the images submitted to the project. It tries to give a flavour of the diverse work created in a plethora of styles and formats. The 52 by 52 Members’ Book is also available in print or as a free download.
Reflections on 26 by 26
The instructions definitely linger and make an impact.
– Larking About
This has been a very enjoyable year. So many terrific images throughout the 26 group, inspirational and a pleasure to enjoy. Thanks to everyone for sharing their work and being supportive to one another. It’s been a joy to take part.
It was a great year. It was a pleasure to be a part of a community where so many talented photographers produced so many great images. The challenges were tough at times, but there was encouragement and constructive criticism from the participants. It was a good bunch. I feel that I have grown as a photographer since joining this group and am looking forward to being challenged more in year three.
– Attic Light
Having joined the group part way through the year, it quickly became my favourite group. Finding a way to respond to each challenge, and then receiving useful feedback has been a joy. I have learned so much from fellow members’ photographs, and following comments on them too. I wanted to take this opportunity to thank all the members of the group for their part in making it what it is.
It has been an interesting journey which has been very challenging for me at times, but also extremely enjoyable. Thank you to all involved. I have leant a lot since joining this group and look forward to new challenges in the next project.
– Eileen (Vistna)
Have loved this project. Its really made me do different things with my photography and come out of my comfort zone, I’ve become more interested in trying new things so thank you for making this so enjoyable.
I’ve thoroughly enjoyed taking part in this. It’s forced me to try new techniques and shoot subjects that I wouldn’t usually. Getting just one image in the book would be a great achievement.
– Miles Winterburn